Press: All-Day Dailies

Some P.M.s are rising earlier

The tired gray lady of Philadelphia suddenly showed signs of youthful abandon. She underwent a facelift, retook her maiden name, and declared she would no longer laze around for half the day. So, late last year, the decorous but declining Evening Bulletin (circ. 517,000) rechristened itself the Bulletin and emerged with a crisp new design enlivened by extensive use of color, a greater emphasis on sports and local news and, most important, a new edition on the newsstands by 7 a.m., three hours earlier than before.

The Bulletin thus...

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