Business: The Newest Skin Game

After years of encouraging women to cover their skin with layers of makeup, cosmetics chiefs have begun to place more emphasis on the skin itself. The care of skin, particularly cleaning and lubricating, is the fastest-growing segment of the industry. Companies are replacing the old jar of cold cream with complete product lines to firm crepy necks, nourish the skin and control trouble spots.

While Main Street Ms. America pays $2 for simple moisturizers and cleansers, the more affluent are willing to drop $235 on the complete La Prairie line of five Swiss-made...

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