Energy: Reaching for Fuel-Saving Ideas

Who's taken the lead in conservation ? Business people

The initials B.T.U. stand for British thermal unit, the basic measurement of heat in a given amount of energy. But to more and more business people, the letters are coming to mean something else —Better Tighten Up.

Much of the public continues to behave as if there were a constitutional mandate to expend energy; the nation will burn nearly 4% more oil this year than in 1977. But this trend is being countered in a notable way by some corporate consumers, who are discovering that saving...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!