Business: America's New Elite

A big-spending market is born: two-career couples

Gayle and Chip Swett, both 35, live well by any standard. Chip earns about $35,000 a year as a stockbroker, while Gayle designs and produces shower curtains; this year she hopes to sell $75,000 worth. They paid $80,000 last year for their five-bedroom colonial house in Sherborn, Mass, and recently filled up the place with everything from expensive wicker furniture to a large freezer. They have bought a country-club membership ($2,000 a year), two cars, two TVs and a long list of high-priced appliances. Says Gayle: "All...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!