Business: Come Back, Yankee Traders

The White House ponders some stimulants for sluggish exports

Not long ago a Belgian businessman wanted the European marketing rights for a new U.S. machine tool. After several of his letters went unanswered, he flew out to see the manufacturer, who told him: "We don't export —it's too much trouble." Unlike the aggressive, go-anywhere Yankee traders of old, modern American businessmen have long had at their doorstep the richest market on earth and felt far less pressure than their foreign counterparts to seek exports. But that could be changing.

The Carter Administration has appointed an interagency task force headed by Commerce Secretary Juanita...

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