Education: This University Wants YOU!

It is a buyer's market as colleges scramble to fill spaces

Mid-April is nail-biting time for high school seniors as they stand vigil over their mailboxes, looking for letters of acceptance from colleges. The weeks that follow, on the other hand, are nail-biting times for the colleges, as they fret over how many students will accept their acceptances, fill their dormitories and keep their budgets in the black.

With the pool of applicants growing smaller every year, many colleges increasingly are being reduced to using hard-sell tactics to fill their classes. By 1985 the high school age group will have dwindled by...

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