Press: Selling Jimmy

An adman joins Carter's staff

According to a recent poll, Jimmy Carter gets an anemic 30% approval rating for his handling of unemployment. Yet the jobless rate has fallen further and faster than anyone expected—from 7.3% when Carter took office to 6% as of April. Stung by the discrepancy between the negative ratings and the positive statistics, Presidential Press Secretary Jody Powell declared last week: "Something's wrong. I have to assume that I have not discharged my responsibility to let the American people know what we have done."

As Powell sees it, the President's low grade on unemployment is just one example of...

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