The public may only grudgingly accept what it gets on television, but television does get the crowd vote. So if you want to appeal to tastes that are more individual than mass, go to magazines. This is familiar Madison Avenue doctrine, but nowadays at long last it's working to the advantage of magazines, and with some peculiar results.
New magazines—about 300 a year—are popping out all over the place, and many of the old ones are getting face lifts. Business is good for them now that network advertising costs so much, is seen amidst a clutter of other ads, and intersperses...
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