What is the "bottom line"?
After the crowds have gone, the lights are out and the janitors have swept out the amphitheater, what exactly remains from a Billy Graham crusade? For years skeptical critics have wondered, but there has been little follow-up research on those who come forward to make public "decisions" for Jesus Christ. Last week a Graham admirer, a Baptist research executive named Win Arn, provided some.
His findings were not altogether encouraging. As a director of the Institute for American Church Growth in Pasadena, Calif., Arn advocates a "bottom line" analysis of evangelism. In his eyes, the only reliable measure...
To continue reading:
or
Log-In
