A Letter From The Publisher, Jan. 16, 1978

we are coming up to Super Sunday, when 70 million Americans will be watching the Super Bowl. Our cover story, written by Associate Editor B.J. Phillips, contrasts the opponents: the cool, efficient Cowboys and the upstart Broncos. One problem for Phillips was to figure out what lifts a team through all the playoffs and into the big bowl. "I finally concluded that Billy Clyde Puckett was onto something in Semi-Tough," she says. "He found out that everyone wants to win, but the champions are the guys

who hate losing most." The game will be held...

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