Religion: God & Mammon

Ads for "Christians" only

In the past two years, Bible-toting Americans have snapped up 1 million free copies of something called the Christian Yellow Pages. Businessmen can buy ad space only if they sign a pledge that they have "accepted Jesus Christ as personal Lord and Saviour." That code language is designed to limit advertisers to full-blooded "born again" Evangelicals (or total hypocrites).

The 30 local editions of the Pages are run by W.R. ("Tommy") Tomson, a former ad salesman who operates the growing business out of his home in Modesto, Calif. The use of highly selective buying and advertising by special-interest groups...

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