The Hot New Rich

They may talk as they please about what they call pelf, And how one ought never to think of one's self, And how pleasures of thought surpass eating and drinking.

My pleasure of thought is the pleasure of thinking How pleasant it is to have money, heigh ho! How pleasant it is to have money.

—Arthur Hugh Clough, 1850

Most people dream that they will some day, somehow, strike it rich. They share a pleasurable and innocuous fantasy, akin to pubertal pinings or the hankering of grown men—and women—to sail around the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!