Energy: How Willing to Pare?

Will Americans accept stringent energy conservation measures? The answer, according to a study sponsored by the Ford Foundation and conducted in part by the opinion analyst Daniel Yankelovich, is a qualified yes.

The study probed the impact on American attitudes of the fuel shortages caused by the 1973 Arab oil embargo and the subsequent economic recession. In interviews with a smallish but representative sampling of 200 Americans, 79% showed at least some concern about future shortages while 35% were deeply worried about a severe and continuing energy crunch. Nearly two-thirds (62%) said they...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!