John Ginn, president of the Independent Publishing Co., had a problem. The previous spring he had taken over I.P.C., which publishes morning and afternoon papers in Anderson, S.C. His bosses at Harte-Hanks Newspapers Inc. set certain goals and promised him a bonus if he met them ($6,800 if he did well, $12,000 if he did very well). But by fall the economy turned sour, lots of readers canceled their subscriptions, and advertising began to slip. Ginn's bonus was in jeopardy. What should he do?
That was the question thrown to 32 graduate students, representing...
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