All it is, really, is 50 or so colorful plastic cylinders slipped onto a piece of rope, and it only costs about 75¢ to make. But Sears, Roebuck, J.C. Penney and Montgomery Ward all carry the Lifeline jump rope (plus its special exercise booklet) for $4.95 a throw. These days, legions of Americans who are neither little girls nor prizefighters are jumping ropeand making Bobby Hinds an instant tycoon.
Bearded and brash, Hinds, 47, is a comer from way back. At ten he was sent to a reformatory as a truant. A varsity boxer at the University of Wisconsin,...
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