The Press: Name Games

While the Voice was building a name for itself with its Pike papers publicity, another one of Publisher Clay Felker's ventures was running into identity problems. Felker has been preparing to launch a biweekly magazine based in Los Angeles and modeled closely on his successful New York. Trouble is, someone else says he owns the title Felker wants to use: New West.

Felker's competition is Jerry Kobrin, 55, a one-time newsman who is vice president and public relations director of a firm that runs wildlife and amusement parks in California and Florida.

Both Kobrin and Felker claim rights to the New West name....

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