Most executives would think at least twice before agreeing to take over the management of a multinational food company plagued by heavy losses, bitter internal feuds and a sensational international bribery scandal. When Wallace W. Booth was first offered the chief executive's job at United Brands Co. two months ago, he promptly declined. Booth did not feel that his experience suited him for running a food company. During 20 years with Ford Motor Co., he played a major role in setting up the company's financial control system, became a director and eventually...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!