B.F. Skinner. Margaret Mead. Linus Pauling. Isaac Asimov. Paul Ehrlich. James Watson. What do these people have in common? All are scientists, and their names are more or less household words. They are also included in a group of some 40 scientists* studied by Dr. Rae Goodell, a postdoctoral fellow at M.I.T., for her doctoral thesis at Stanford University's department of communication. She picked them because they have an ability that is rare in the scientific community: to communicate effectively with the public and make headlines.
Goodell's thesis—appropriately entitled "The Visible Scientists" and...
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