The Press: Tattler of Taste

Vladimir Nabokov made the list; Norman Mailer did not. Betty Ford is among the elect, but Jerry is missing. The New York Times qualifies, but not the Washington Post.

The quality that elevates those chosen institutions above their peers is, quite simply, Quality—as denned in a recent issue of W, the biweekly tattler of taste and chic presided ever by John Burr Fairchild. Since it was launched three years ago last week by the graciously gossipy publisher of Women's Wear Daily and seven other trade publications, W has toiled relentlessly to depict, extol and...

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