To judge from many a bookstore's religion shelf today, most of the U.S. reading public is variously interested in the occult (Edgar Cayce books; The Exorcism Series), pop piety (Joey Adams' The God Bit), sensationalized biblical "research" (The Jesus Party) or some aspect of esoteric Eastern religion.
The enthusiasm for chic new areas and bland old ones in religious publishing appears, however, not to have harmed solid, scholarly work in the theology and history of traditional Western religions. Indeed, commercial publishers seem to be unabashedly using frothy products to subsidize more substantial works,...
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