ABC gets the 1984 Olympics
Even in the era of the minibuck the figure is astonishing: $225 million. But ABC, which last week agreed to pay that much for TV coverage of the 1984 Olympics, thinks it has a bargain. "We intend to more than recover our costs," ABC-TV President Fred Pierce proudly announced in Los Angeles, host city to the '84 summer Games.
In fact, when all the extra costs are added in, the total will actually be $325 million, give or take a million or two: ABC has also contracted to build a broadcast center at the Olympic site and to...
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