Business: Big Squeeze

The thrifts cry for help

Once again, it is hand-wringing time at the thrifts. With a 13% inflation rate, people are being driven into investments that offer more than the paltry 5¼% or so that savings banks and savings and loan associations are allowed to pay on passbook accounts. The result is that these traditional homes of the small saver are fairly scrambling for deposits. New customers are being lured by both familiar freebies (toasters, tickets to shows) and new appeals. For example, New York's big Bowery Savings Bank (assets: $5 billion) now has its longtime pitchman, Yankee Slugger Joe DiMaggio, asking...

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