Television: Struggling to Leave the Cellar

Mired behind its rival networks, NBC seeks a winning formula

The NBC brass reside under tight security on the sixth floor of the RCA Building in Manhattan. To one side are the offices of the chairman and the president, an area referred to by nervous underlings as "the court of the Borgias." The senior executive offices are on the other side, along a stark corridor lined with a tan carpet. With its plain white office doors and antiseptic ambience, a visitor observed last week, the place has the look of a hospital. "No," replied an...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!