Books: Man Behind The Tube

AS IT HAPPENED by William S. Paley Doubleday; 418 pages; $14.95

Anybody who can flip a TV dial knows what the public wants. But the art of broadcasting, writes William Paley, "is to know what the public is seeking before the public even knows it is looking for something else." As a guide, that advice is about as useful as buy low, sell high. Yet, as the author demonstrates in this often charming memoir, he has been able to follow his own prescription for almost half a century.

Paley's rise to prominence started from the top....

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