Business: Money Machine

The Jeep's macho image

Brigitte Bardot adores hers. Pete Rose just bought ten of them, kept one for himself and gave nine as gifts. Object of their affections: the Jeep. World War II's workhorse has been transformed into a macho-chic machine that is leading the boom in the four-wheel-drive auto market.

The biggest fan is Gerald C. Meyers, 50, chairman of American Motors Corp., which bought manufacturing rights to the Jeep from Kaiser Industries in 1970. Though the company lost an estimated $65 million on its conventional cars for the fiscal year ended Sept. 30, AMC still posted a $36.7 million profit on...

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