Living: Truckin' De Luxe at the Hilton

"I think I've died and gone to heaven," sighed a portly conventioneer at the New York Hilton's Rhinelander Gallery. He was not, as the conventional wisdom might suggest, fondling a blond or slurping a Scotch. He was excavating a nut-topped jamoca almond fudge, his choice from 32 cholesteroliferous varieties of ice cream dispensed at a 200-ft. bar by Detroit Diesel Allison during the four-day American Trucking Association's convention in October. The ice cream spectacular, with miniskirted waitresses, straw-hatted scoopers and a candy-striped orchestra, was only one of the multitudinous extravaganzas organized for the trucking-industry executives and their suppliers.

Most of the 6,500...

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