In Florida: A Contest Winner's Road to Shoppertunity'

You name it, I've won it," says the seventyish lady in silver harlequins as she tugs at her champagne-colored, pixie-style wig and smoothes the fabric of her hot-pink shift. Mrs. Diane Haley is standing in the kitchen of her tropical green bungalow in Clearwater, Fla., surrounded by prizes: brown vinyl reclining chairs, rattan porch furniture, a turquoise side-by-side refrigerator-freezer, a hairy purple stuffed dog, a pair of TV sets—stacked one atop the other—two imitation art nouveau lamps. An avocado-colored Ford Maverick Grabber parked in the driveway and the gold-patterned floor in the sun porch were won in contests. Piled in a...

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