Business: Recovering from Frostbite

Auto sales are thawing out

When auto executives made their annual sales forecasts last year, they reached a consensus that more than 11 million cars would be sold during the 1978 model-year. Then they spent the winter chewing their nails; as snowstorms ravaged the Midwest and Northeast, sales fell to an annual rate of around 10 million. Now the prognosticators of Detroit think they are being vindicated. Though a downturn in the last ten days kept March sales from catching up to those in the same month a year earlier, they came within 1.4%....

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!