Many ex-Presidents have earned big bucks from their memoirs,TV appearances and lecture fees. But last week Gerald Ford went a step further: he endorsed a commercial product for money. At a ceremony at Philadelphia's Franklin Mint, one of the world's largest private manufacturers of coins, he struck the first of a series of 100 medals commemorating what are billed as "the most important events of the presidency."
The mint signed Ford last year to select the events—which include Ford's own Bicentennial address—and edit the accompanying texts. The ex-President's aide, Robert Barrett, would not disclose...