Books: Advertisements For Himself

BLOOD, BRAINS AND BEER: THE AUTOBIOGRAPHY OF DAVID OGILVY

Atheneum; 181 pages; $7.95

A glass of raw blood every day, a plate of calves' brains washed down with a beer thrice weekly, and you will grow strong and smart. So predicts David Ogilvy's Scotsman father in 1917, when the future advertising genius is a wee tyke of six. Dad speaks sooth. Young David finesses his way into Oxford, drinks, and flunks out cheerfully after two years. A charmer, this youth, right out of Fielding. By now the reader is hooked, and Ogilvy never lets him...

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