Books: Advertisements For Himself

BLOOD, BRAINS AND BEER: THE AUTOBIOGRAPHY OF DAVID OGILVY

Atheneum; 181 pages; $7.95

A glass of raw blood every day, a plate of calves' brains washed down with a beer thrice weekly, and you will grow strong and smart. So predicts David Ogilvy's Scotsman father in 1917, when the future advertising genius is a wee tyke of six. Dad speaks sooth. Young David finesses his way into Oxford, drinks, and flunks out cheerfully after two years. A charmer, this youth, right out of Fielding. By now the reader is hooked, and Ogilvy never lets him...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!