Business: Street off Big Spenders

Rodeo Drive offers everything to a few

In Beverly Hills, Calif., that capital of conspicuous consumption, Rodeo Drive rather suddenly has become one of the world's premier shopping streets. Ever since Gucci set up an outpost several years ago, tony merchants have been rushing to Rodeo, until now there is no place left. If all that glitters on Rodeo is not gold, it is most certainly platinum, silver or the chrome plating on the bumpers of a typical shopper's Rolls-Royce. Los Angeles Bureau Chief William Rademaekers strolled down the drive and returned with this...

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