"The new fares are generating profits and new passenger traffic. "
—United Airlines President Richard Ferris
"These fares just generate price wars. "
—Delta Air Lines Marketing Vice
President Joseph Cooper
As in Rashomon, the Japanese legend made into a movie, airline executives have widely differing views about the same phenomenon: in this case the spreading cut-rate fares on U.S. and transatlantic flights. What is beyond dispute is that the often bewildering variety of bargains offered by the eleven long-haul lines is stimulating a rush to pleasure travel. That in turn...
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