Business: Advertising: the Best One-Liners

Soft sell makes hard cash

The talk of the town in Manhattan's backstabbing, gossipy advertising business is the extraordinary success of Peter Rogers, 43, who has built a booming business grossing $10 million by breaking almost all the rules of the game. He has never solicited an account, yet the roster of clients he represents—including Bulgari, the famous jewelers, Danskin's nylon tights, and Fashion Designer Pauline Trigère—has grown from ten to 32 in the past two years.

Rogers avoids Madison Avenue's incestuous inner circles like the plague because "most people turn out anything to...

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