The Nation: Bruce's Bowl

In what sense are Wheaties the breakfasts of champions? Do sports heroes owe their success to a lifetime diet of the cereal? Or is it merely that the folks at General Mills pay the stars to eat their flaky product for the cameras? Those weighty questions were faced squarely last week by Olympic Decathlon Medalist Bruce Tenner, who does commercials for the cereal and whose picture appears on the box. San Francisco District Attorney Joseph Freitas slapped General Mills with a truth-in-advertising suit, charging that Tenner's Wheaties ads falsely imply a causal connection between his taste in breakfast food and...

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