Americana: Shutting Up Howard

Howard Cosell does go on, and the football fan who wants to watch ABC's Monday night telecasts has no recourse but to bear the polysyllabic palaver. There is no way to strike back—unless you happen to be at the Sweetwater singles bar in Denver. Every Monday night a drawing is held. The winner is given a brick and the right to use it to demolish a used TV bought for the occasion each week. The winner can take aim at any of the ABC announcers, but, says Manager Gerry Brown, "most pick Cosell." Business at the Sweetwater is up fivefold...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!