The Law: Protecting a Good Name

Tricks of the trademark—and the Battle of Bully Hill What's in a name? A lot of litigation, that's what. After a round of fisticuffs in New York federal court, the makers of Hawaiian Punch have just been walloped with a decision allowing a rival to market a similarly packaged tropical drink called Punch 'n Fruity. In Los Angeles, the Avis Rent A Car System, now owned by Norton Simon Inc., is wrangling with the auto firm's founder, Warren Avis, over whether he can use the Avis name to start a worldwide send-flowers-by-wire network. Competing national brewers have been in a ferment...