A war over Alka-Seltzer?
Bayer AG, the huge West German chemical firm, is best known in the U.S. for a product it has not owned for 60 years: its American rights to the name and trademark of Bayer aspirin were confiscated during World War I and thereafter given to Sterling Drug. Since the '50s, Bayer (pronounced Buyer in Germany) has been getting back into the U.S. market acquiring Mobay Chemical of Pittsburgh and Cutter Laboratories of Berkeley, Calif., but it has never regained a significant position in U.S. consumer drugs. Last week it moved...
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