The Press: Syndicate Wars

Trying to market something for everyone

When the newly formed Universal Press Syndicate of Mission, Kans., was struggling to sell to newspapers a witty but amateurishly drawn comic strip transplanted from the Yale campus daily, Philadelphia's Bulletin was among the first big papers to give the new entry a try. Seven years, a Pulitzer Prize and 400 newspaper subscribers later, Doonesbury had become one of the industry's—and the Bulletin's—hottest features. Last month Universal abruptly abandoned its old customer and, after an acrimonious court battle, gave Doonesbury to a higher bidder; archrival Philadelphia Inquirer....

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