Demanding the secret formula
In India last week, Coca-Cola was fast becoming more than the most popular soft drink in the country; it was turning into two four-letter words. Climaxing a four-year campaign against multinational companies in general and Coca-Cola in particular, the government in effect demanded that Coke turn over its secret drink formulas and 60% of its operations to Indian investors by next April or be expelled from the subcontinent. Minister for Industry George Fernandes, a leftist labor leader installed in his post by the new Janata Party government, charged that Coke was taking far more money out of the...
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