What is a maharishi to do when sales start to grow sluggish? One answer: announce a shiny new product. Maharishi Mahesh Yogi, the founder and guru of Transcendental Meditation (TIME cover, Oct. 13, 1975), has done just that. TM monthly enrollment slid from its 1975 peak of 40,000 trainees a month to a low of 4,000 this year, partly because the Maharishi invited several thousand of his teachers to TM headquarters in Switzerland to acquaint them with the organization's new wares. The teachers have now brought those wares to the American market: lessons that will lead trainees to the Siddhis, or...
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