Remember Rupert Murdoch, the Australian press baron who bounded onto the New York publishing scene last winter by buying the city's only afternoon newspaper, the Post, then acquiring New York Magazine Co. (TIME cover, Jan. 17)? Well, after virtually dropping from sight, Murdoch is back in circulation, and his circulation is doing bloody well, mate. The Post's average daily sale last week topped 600,000 copies—a gain of more than 100,000 since Murdoch took over and the highest circulation since 1974.* About 80% of the new readers, however, were inherited from the Long Island...
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