One of the hottest prevailing winds in the magazine business is the current trend toward special-interest publications. The newest subject of concentration is ethnic pridemagazines addressed to English-speaking Americans with foreign backgrounds. Last October saw the first issue of 1-AM (for ItalianAmerican), with items on Italian food, wines and the arts. It was quickly followed by a competitor, Identity, a sophisticated blend of Italian American news and culture. Now comes Nuestro, an ambitious four-color monthly for Hispanic Americans. Nuestro hit newsstands last week at $1 an issue with a splashy cover story...
To continue reading:
or
Log-In
