Television: The Bionic Programmer

Fred Silverman knew there was something wrong with the whale in his office. "His voice is too high," he finally said to an assistant last week. "Get me a whale with a deeper voice." Then Silverman began auditioning worms.

Not many network programming chiefs pass time listening to tapes of worms and whales to find voices for a Saturday-morning cartoon show. But then, Fred Silverman, 40, is not just any network programming chief. He is, just now, the kingdom and the power, the man who put ABC in Nielsen heaven and gave Charlie's Angels...

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