Corporations: Running Disney Walt's Way

When lung cancer killed Walt Elias Disney a decade ago, there were fears that the world of Disney would lose some of its wonder—and its profits. But before his own death in 1971, Roy Disney, who succeeded his younger brother, and a cadre of post-Walt executives had turned Walt Disney Productions into a thriving empire of fantasy. Today the company is bigger and richer than ever. Profits flow in from Disney's two successful theme parks, Disneyland in California and the magic kingdom at Walt Disney World in Florida, from film rentals and television,...

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