The Press: City Room Green Stamps

Journalism has long demanded a wide array of skills: interviewing, spelling, bluffing, sleuthing, reading documents upside down on someone else's desk. The Detroit News has added something new to the list: selling papers. For every 13-week subscription a staffer can peddle, the News announced last week, he or she will earn two points toward a catalogue full of gifts, from a Rubbermaid bird feeder (six points) to a digital watch (100 points).

That huckstering innovation is part of a drive by the evening News to halt its steady loss of readers to the morning Free Press (daily circulation up 22% in ten...

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