PERSONALITIES: A Dashing High-Speed U-Turn

In a country where businessmen dress discreetly, speak circumspectly and plod patiently up the executive ladder, Robert A. Lutz, the president of German Ford, cuts a rather exotic figure. He wears elegant London-made suits and colorful shirts, rides motorcycles, collects and personally restores old cars, and speaks provocatively enough to have rated a full-length interview in the May German edition of Playboy (sample quote: "There is nothing rational about the automobile industry. There is no other aspect of business that depends so much on psychology, prejudice and image"). Now the 44-year-old Lutz is moving into a new job: last...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!