TV COVERAGE: BROUGHT TO YOU BY...

It will be remembered as the long hot summer of the TV tube. From the Bicentennial blitz to the last flicker of the Republican Convention, the OFF knob will never get a chance. Midway through this sizzling season is the sports fan's ultimate midsummer's dream: 74 hours of Olympian extravaganza.

In the U.S. the Olympics are the exclusive turf—and track, pool and arena—of ABC. The Montreal Games will be ABC's sixth Olympics of the past eight. For the rights to beam the competition into the U.S. and to provide a "visual feed" to...

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