One evening this week, as delegates to the Democratic National Convention work out the party's platform over prime-time television, as many as 60 million Americans will be riveted to their sets. Most of those citizens, however, will not be watching democracy in action at Madison Square Garden, but the Major League All-Stars in action at Veterans Stadium in Philadelphia. The three major networks will together be spending more than $12 million to win viewers to their convention coverage this week, but that event promises to be TV's biggest white elephant (or donkey) since...
To continue reading:
or
Log-In
