Modern Living: For Backhand and Beforehand

Gussy Moran was just another pretty girl on the tennis circuit, but her fame has outlasted that of several great players because in 1949 she stepped onto Wimbledon's rich green court wearing frilly lace panties under her skirt. Virtually every newspaper in the western world picked up and ran a picture of Gussy's behind.

She liberated women on the court from severe, shapeless white uniforms. Now in the midst of a boom that continues to swell each year, the tennis industry is a billion-dollar business, double the figure for 1973. There are now 21...