PHOTOGRAPHY: A Hard Tussle Between Friends

In his determination to make simple photography available to everyone, George Eastman coined the snappy name Kodak* and created a worldwide army of snapshooters egged on by such advertising slogans as: "You press the button—we do the rest." In the most elaborate re-emphasis of that philosophy in nearly a century, Eastman Kodak Co. last week introduced to the press its long-awaited instant-picture camera. But this time Kodak is playing follower instead of leader. It will be competing in a market long monopolized by Polaroid Corp., which ushered in the instant-photography era nearly...

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