PHOTOGRAPHY: A Hard Tussle Between Friends

In his determination to make simple photography available to everyone, George Eastman coined the snappy name Kodak* and created a worldwide army of snapshooters egged on by such advertising slogans as: "You press the button—we do the rest." In the most elaborate re-emphasis of that philosophy in nearly a century, Eastman Kodak Co. last week introduced to the press its long-awaited instant-picture camera. But this time Kodak is playing follower instead of leader. It will be competing in a market long monopolized by Polaroid Corp., which ushered in the instant-photography era nearly...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!